PIX-Webdesign

This might seem like a bit of a strange question but what should you be tracking as the measure of success for your SEO campaign? The success of a well executed SEO campaign can and often should be down to much wider considerations than the performance of a single or small basket of initial keywords in the search engine rankings. Typically though this is what some business owners tend to focus on and by perceived market demand what some SEO companies will lead the business owner to measure as the success metric.

The reality though is the success criteria will vary depending on each individual business and the aim of the site but without an initial consult with the site owner or business marketing manager this important metric is often overlooked. Read the rest of this entry »

Whether you are a freelancer or you own your own design firm, it is crucial to have business cards for your graphic design business. First we are going to look at the advantages of having a card, and then move on to the decisions that have to be made and the actual design process.

Look Professional

The most obvious reason for having a graphic design business card is to be able to easily provide your contact information to potential clients and employers. You don’t want to be left in a situation where you are promoting your business, and then searching for a scrap of paper to jot down your phone number, email address and website. Having your card on you at all times will insure that you are providing people with clear and accurate information. It is important to look professional and legitimate, and a business card is the first step. Read the rest of this entry »

Illustrations are commonly used in graphic design projects. A beautiful illustration can often grab the attention of your audience just as well as a photograph, and in many cases it can be even more effective. Illustrations are often necessary to “illustrate” a point, such as in graphs, charts and maps or in a set of icons for a website. There are several sources of illustrations, each with advantages and disadvantages in terms of quality, cost and time. Regardless of where the illustrations are obtained, be sure to include the terms related to such work in a contract, to make sure you are paid for your time, and that payments to others or stock agencies are covered in the budget. Read the rest of this entry »