PIX-Webdesign

Have you ever gone to a dinner party and been asked, “What business are you in?”

If your business is online, this can be a tricky question to answer. If you fall back on your usual answer of what your business is, and you start explaining things using terminology that is unfamiliar to your new friend, you will soon see their eyes glaze over and their mind start to wander. It takes special effort, especially for those of us who have virtual businesses, to explain our businesses to people in the “real world”.

It is helpful to step outside of your usual circle of acquaintances and to try to explain your niche to someone who doesn’t have the first idea what your field is about. Read the rest of this entry »

Custom design of the home page for a small business client is not much different than making a contract to construct a new brick and mortar home for their private residence. When complete each should be functional according to the owner’s specifications, and each demands interaction between the client and contractor to meet expectations before it’s time to move into that lovely new home.

Let’s have some fun and compare a new house and a website in a way that may help put this relationship into perspective. Read the rest of this entry »

Many business owners make the mistake of picking one or two online marketing strategies, trying them for a couple of weeks, deciding that they don’t work because they’re not bringing in new subscribers, and then moving on to the next hot online marketing strategy that they’ve heard about.

Don’t make this same mistake!

There are many, many, different online marketing strategies you can implement to grow your business and attract new subscribers to your list, but the key to making any of them work is consistency and persistence. It simply isn’t good enough to try one for a short time, decide it’s not working, and then move on to the next. Read the rest of this entry »